Lyssé Redesign

Founded by Beth Gold Cohen in 2009, Lyssé New York embodies a full collection of urban-inspired apparel designed to meet the lifestyle needs of today’s women. The company lives and breathes their mantra: Fabric. Fit. Fashion.

ROLE
LEAD CREATIVE, SENIOR UX DESIGNER
PLATFORM
MOBILE WEB, DESKTOP, TABLET
TIMELINE
2017 LAUNCH

OBJECTIVE ——

Lyssé required a clean, elevated site to bring their shopping platform up to date to highlight their vast selection of high quality apparel and the ability to allow customer to hold an account where they could sign in, and view and manage their account and orders.

DEFINE & DESIGN ——

The overall design was meant to allow the apparel and featured collections to really be the star of the show. We utilized a very minimal, crisp black and white palette to achieve this. The intention was to never let the site get in the way and simple be a means to present the product and content in a clean and concise manner- just like a picture frame that should never detract from the art.