Kristy Wilson

Designing systems that shape how millions engage.

Lead Principal Designer at Amazon, shaping Prime across a global ecosystem. I turn fragmented experiences into cohesive systems that balance customer needs, business goals, and long-term product strategy.

Explore case studies
Featured Work  ——
Amazon Prime Redesign
Three year design strategy.
Amazon Profiles
Secure data storage and personalization.
IMDb TV
Ad-supported video streaming iOS app.

New York-based UX & Product Design Leader.

I design at the intersection of product, platform, and personalization- where decisions scale across teams, surfaces, and markets. My work focuses on connecting fragmented systems, identifying meaningful signals, and shaping experiences that evolve with customers over time. As a Lead Principal Designer at Amazon, I drive cross-org initiatives by aligning stakeholders, influencing strategy, and bringing a clear point of view to complex problems. I balance customer needs, business goals, and technical realities to create systems that are both scalable and intentional.

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Contact ——

kristy@klw.design

Would love to hear about what you're working on. Let's work together to build something great.