Selected Work
I define systems that power how hundreds of millions of customers discover, engage with, and realize value.
I care deeply about how systems shape experiences- not just what is built, but how the product feels and decisions are made and evolve over time. My direction defines the underlying logic that enables teams to deliver consistent, high-quality experiences across surfaces while adapting to the needs of individual customers.
I create frameworks that: translate customer signals into experience decisions, scale across teams, markets, and surfaces, and continuously improve through feedback loops.