Skiis & Biikes Redesign

Skiis & Biikes is a leading Canadian, full-service ski, snowboard and bike retailer. The family-owned and operated company holds a future-proof initiative as one of their main guiding principles- protecting the environment and the beautiful areas where people ski and bike, including sustaining the weather systems that underpin the sports themselves.

ROLE
LEAD CREATIVE, UX/UI DESIGNER
PLATFORM
MOBILE WEB, DESKTOP, TABLET
TIMELINE
2016-2017 LAUNCH
OBJECTIVE ——

With Skiis & Biikes customer and staff values based on the sharing in a passion for skiing, cycling, and being outdoors through community events and outreach. It was important for their site redesign to exude these values- which meant providing the company a space to share news and articles, safety protocols, and events.

DEFINE & DESIGN ——

Skiis & Biikes has always been committed to helping to make events possible, safe, and fun through sponsorship, support, and promotion which required us to take what was a standard e-commerce site redesign one step further by integrating a CMS functionality for staff to provide guidance, blog, update an events calendar and highlight their outdoor brand partnerships.